More entrepreneurs are attracted to the idea of franchising at the start of a new year, according to Domino's Pizza.

The organisation reports it saw a 19% increase in franchise enquiries in January 2008 compared to December 2007, and a 15% rise on January 2007.

Domino's claims this is because people are attracted to the idea of starting their own business yet are reluctant to take on the risk of going it alone.

"Choosing a career in franchising can be the most rewarding and fulfilling career choice for individuals who are willing to invest time and commitment in developing their business," said Andy Hirst, franchise sales manager at Domino's Pizza.

"As franchising has grown, so has its appeal to a broad range of individuals with a shared motivation to capitalise on entrepreneurial talent, and is now recognised as a genuine route to business success."