Good customer service can mean the difference between making a sale, getting a repeat customer, converting an old lead, or not. These factors alone can determine the success of your company. Customers respond positively to good service, they appreciate a company who shows they care, and value their loyalty. However, in today's financial climate many companies feel that they cannot spare the time or money to go that extra mile.

Consumer behaviour changes constantly, and their responses to conventional marketing methods can change too. To ensure that your marketing strategy is evolving with current trends, your company needs to be testing new methods, and many marketers are finding that they can achieve great results in a very affordable way by sending†corporate E cards.

How do business E cards affect sales?

Sending a well designed business E card to your database is a subtle way of reminding your customers of the service you provide, without bombarding them with a hard-sell, e-marketing message. Presenting your customers and prospects with a humorous, engaging or evocative animated E card will grab their attention and entertain them as well as deliver your companies’ message, while they are in a receptive mode. There is also a chance that the recipient may forward the E card onto friends and family, along with your logo and a web link, exposing your brand to a wider audience and increasing your web traffic.

Current consumer behaviour – how E cards fit into a modern marketing strategy

Recent research conducted by Pew Internet found that 92% of Americans are using email and search and 65% use social media. These statistics confirm the need for a focused online marketing stategy including traditional e-marketing methods, and testing new techniques to increase response. Many companies have decided to add corporate e-cards to their overall marketing strategy because:

E cards are cheap to produce and send (resulting in a positive ROI)

They are quick to organise and create

The method does not exhaust your lists – this is an additional, non-aggressive way of communicating

E cards send out positive messages to customers and prospects, showing your company to be technology-savvy as well as eco-aware

Show that you value your customers

Generate more exposure for your brand

 

One great way to reach your customers is to send them a Christmas corporate e card this Christmas. The cost of a†business Christmas e card†is relatively small, but can still go a very long way. Corporate E cards start from as little as £95, and can go up to over £1000, depending on the complexity of the content and creative work involved. Bespoke, custom built e cards are more expensive, but in return you will be sending an e card that is tailor made for your business, focused on your brand identity, business objectives, product and services.

This Christmas, entertain your customers while promoting your brand and services.

Katie’s Cards have been creating smart, high quality and entertaining corporate Christmas E cards for over 4 years and have a large collection of static and animated e cards as well as e–card games and also offer a bespoke services. Our prices start at £95 so we have something suitable for large and small budgets. Visit www.katiescards.com/company/ to choose from our fantastic range.