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Marketing Advice
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Have you cut marketing spend?
Most small businesses expect an economic downturn but have not altered their marketing plans to reflect this, according to research.
A poll by the New Brand Vision Group marketing agency found tha...
Top Stories:
Three strategies for marketing success
Growing businesses need to focus on lead-generation and customer-nurturing as well as visibility
How to grab customers’ attention
Small businesses need to make their message stand out from the crowd if they are to win new customers
Top tips for email drives
Following a few pointers will help you breathe life into your email marketing strategy
What really winds up customers
Failing to have contact details on website tops the list of customer service gripes
How to make the most of marketing
Companies spend an average of £28,187 a year on business-to-business marketing, according to new research. But most arent making the most of the leads that arise from such campaigns
Does your firm personalise direct mail?
Sending mailshots to named recipients can increase response rates by up to 10 times
Why blogging can boost your brand
Blogging offers small business owners the chance to raise their profile without having to commit large amounts of money. Hayden Allen-Vercoe and Peter Brady, co-founders of the Orbital Media Network, offer 10 tips on how to develop a successful blog
How to make a good first impression
Getting off to a good start is vital when calling customers or dealing with incoming enquiries. So small business owners should pay attention to the findings of a customer care survey
How marketing can grow your business
Developing an effective marketing strategy can play a vital role in helping small businesses win more customers and generate extra business. Business Link offers advice on building a marketing campaign
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